Evolution through Coaching
Strategy. Adapting. Change. Performance.
The Benefits of Business and Executive Coaching
Both individuals taking part in coaching and the organisation feel the benefits. Benefits are hard to measure and most commonly reported informally. See the later section below for more formal reports of benefits from research and surveys.
The benefits of working with a coach, reported by executives in businesses of all sizes from multi-national companies to SMEs and start-ups, include:
- More success in accomplishing their business goals through understanding their business objectives more fully
- A sense of purpose for their company
- Clarity - knowing what to do and how to do it
- Increased business growth
- Increased self-confidence
- Better work/life balance
- Improved motivation and performance
- More open, honest and supportive relationships
- A better Management Team - the key to the success of any corporate entity is the strength and commitment of the management team.
- Company life is a series of decisions and coaching helps people make high quality decisions in line with company policy and/or strategy.
- Coping with change. Coaching plays a critical role in helping individuals and organisations create, adapt to and accept change as a challenge rather than an obstacle.
"Accept challenges, so that you may feel the exhilaration of victory."
George S. Patton
Benefits of Coaching reported from studies and surveys
Many companies of all sizes report benefits of coaching, but few studies have tried to quantify the benefits. Manchester Consulting reported in The Manchester Review (2001) an average return on investment of 5.7 for executive coaching services and measurable tangible impacts as well as intangible benefits. The research was based on a survey of 100 senior executives mainly from US Fortune 1000 companies.
Top five tangible benefits |
Top five intangible benefits |
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Factors that enhance the effectiveness of coaching are the coach/participant relationship, quality of coaching feedback and assessment, participants' commitment, and strong organisational support for coaching. Factors that detract from success in coaching are low commitment or availability by the participant, and poor organisational support and communication issues.
The Chartered Institute of Professional Development (CIPD) Coaching and Buying Coaching Services report and survey (2004) listed similar factors that contributed to the success of coaching and the following benefits:
Benefits for the individual |
Benefits for the organisation |
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Achieve more, make changes and be more successful:
Contact Aeona today for a no obligation, confidential discussion.
Tel: 0845 6436 084
Mobile: 07738 290384
Email: info@aeona.co.uk
Evolution: (noun) A gradual development. An exercise carried out in accordance with a procedure or plan.
Evolution through Coaching: Improved performance and desired changes achieved using a strategy to adapt people's attitudes, behaviours and actions.