Evolution through Coaching
Strategy. Adapting. Change. Performance.
About Aeona
Testimonials Sue Mitchell, PhD. MAC. AMInstILM
Our Purpose
Aeona's purpose is to encourage, energise and challenge our clients in a supportive and safe environment to help them gain new perspectives, clearer thinking, better focus and the motivation to make the changes they want. We support individuals and organisations to be the best they can be and achieve the results and success they want, in a way that is meaningful to them.
Our Values
Integrity - We aim always to be honest, open, trustworthy and reliable.
Passion - Enthusiasm, motivation and inspiration are very important to us and we aim to help our clients feel energised and passionate themselves.
Dignity - We feel everyone is entitled to be treated with respect, empathy and equality.
Contribution - We feel it is important to show up, take part, make things happen and give back to the community. Where we can, Aeona aims to make coaching available to those who have a need but not necessarily resources - for example by running some of our group coaching workshops at a nominal cost to cover expenses. Sue Mitchell volunteers her time and expertise as a committee member of the Association for Coaching Edinburgh events team and as a coach and instructor for regional, national and international training events for the British Sub Aqua Club.
What we do
Aeona delivers a range of hiqh-quality, professional coaching, personal development and training to businesses and individuals either in person throughout the central belt and southern Scotland or coaching by telephone throughout the UK.
We are easily approachable to individuals looking for personal coaching and welcome people from all walks of life. We specialise in supporting managers and executives in all sizes of business, from start-ups to corporates, public sector and voluntary organisations. Our unique combination of professional experience in both science and coaching means that Aeona is ideally placed to provide executive and business coaching in the life-sciences, environmental and technical sectors. Aeona is part of Spot-on Data Ltd (Registered in Scotland, no. SC275410, Registered address: 25/5 Roseneath Place, Edinburgh, EH9 1JD, Scotland).
What's in a name? People often ask where the name Aeona comes from. It is based on the word aeon which is derived from the greek word aion meaning an infinitely long time. Aeona is about helping you make sustainable changes that will last, not just quick fixes that are soon broken again.
Sue Mitchell PhD. MAC. AMInstLM.
"My value is to help you identify your vision and goals, assess where you are now and how to close the gap to where you want to be. I work with you to make your journey to success faster, more efficient and, most importantly, more effective and long-lasting. I bring a unique wealth of experience from academia, overseas expeditions and sport as well as the business world, to encourage new thinking and raise awareness and responsibility for yourself, your work, your team and your life.
I have followed my dreams on several occasions - leading expeditions to the South Pacific and traveling the world in my early 20s, returning to university to study for the PhD I'd always wanted to do, taking the plunge to start my consultancy in 2004 and now to be a professional coach. I'd like to help you to follow your dreams - to challenge you to stretch your horizons, to provoke you to question your assumptions and support you to achieve what you want."
Dr Sue Mitchell, Aeona's founding coach, coaches and trains individuals and groups to uncover their hidden potential, recognise what they could achieve and to take on higher-level challenges. Some of the areas where she coaches include leadership, teamwork, communication, change, career choices, new management roles, and raising individual awareness and responsibility. She has specific experience in one-to-one and group coaching and training for people from all walks of life including company directors, small business owners, senior and lower management and for the military, scientific institutes and academia. Sue has been coaching informally for many years and decided to qualify professionally in 2006.
Through working in the UK and overseas, Sue has experience working with people at all levels across different cultures. Her scientific research career took her around the world, including several years in Germany at a Max-Planck Institute and Edinburgh University. She has worked with various sized businesses since starting Spot-on Data in 2004 and subsequently Aeona, including start-ups, SMEs, charities, international organisations and the public sector.
She has wide experience of teaching adults both practical skills and theoretical subjects for fun with the British Sub-Aqua Club as a National Instructor, Instructor Trainer and Regional Coach. She also has experience of training and tutoring students and staff in academic environments. Sue led her first team development event in 1989 prior to leading expeditions to the South Pacific and continues to enjoy working with and motivating others to achieve their goals.
Professional Coaching Qualifications and Memberships:
- Diploma Excel "The Corporate and Executive Coaching Programme." Distinction. The Coaching Academy.
- Certificate in Personal Performance Coaching, The Coaching Academy.
- NLP Business Practitioner, Society for NLP.
- Psychometric Profiling license: EQi Emotional intelligence.
- Psychometric Profiling license: ILM72 Leadership styles.
- Psychometric Profiling license: MTQ48 Mental Toughness.
- Association for Coaching (AC, Member) Member of Edinburgh Events committee.
- Institute for Leadership and Management (ILM, Associate Member).
In order to maintain high professional standards and be "up-to-date", Sue maintains membership of two professional associations, invests regularly in continuing professional development (CPD) and takes part in AC supervision. Coaching is currently an unregulated profession. While not yet a requirement for Coaches, Sue fully subscribes to the position of the major professions (such as law, medicine, surveying, teaching, accountancy, engineering, counselling, therapy and so on) that require professionally-qualified persons to maintain a commitment to life-long learning through CPD activities.
The Coaching Academy, London, is the largest Coach Training School in the UK. Their courses are currently accredited and endorsed by four British external, professional and academic bodies: The Open College Network at their highest level, The Open and Distance Learning Quality Council, Education Development International plc, and The Institute of Leadership and Management.
The Association for Coaching is a leading UK based professional body for coaching and coaches. The AC is an independent non profit organisation with the goal to promote best practice, raise awareness and standards across the coaching industry.
Other Qualifications and Training:
- PHD Evolutionary Ecology. University of Hull.
- BA (Hons) Natural Sciences Tripos, Zoology. Cambridge University.
- Facilitation skills, Glasgow.
- Business training including bookkeeping, finance, marketing, and sales, Edinburgh.
- Innovation, University of Swansea.
- Introduction to Management, University of Edinburgh.
Contact Aeona today to see how you can benefit from coaching or training with us.
Tel: 0845 6436 084
Mobile: 07738 290384
email: info@aeona.co.uk
Evolution: (noun) A gradual development. An exercise carried out in accordance with a procedure or plan.
Evolution through Coaching: Improved performance and desired changes achieved using a strategy to adapt people's attitudes, behaviours and actions.